Microsoft store YouTube Training

Microsoft Store wanted a cost-effective way to show off their most important and most differentiating attribute - their helpful and friendly store associates. 

I was tasked with building a mobile video gear package and developing an education program to teach associates how to put informational videos together. I traveled throughout the US and Canada to different store locations, instructing associates on the video gear and teaching them the ins and outs of building video content.

What resulted was an instructional YouTube series entirely produced and shot by Microsoft Store associates, building the brand for their inner content creator.